A revolutionary application designed for the Apple Vision Pro, aimed at transforming the way users plan and experience their travels. Provides a seamless, all-in-one solution for booking entire trips, from flights and hotels to activities and car rentals. By offering an immersive, interactive experience, it allows users to explore three destinations in detail before they leave their home.
360 Travel
Scope: Google UX Certificate Project
Duration: Six weeks
Tools: Figma, Adobe Photoshop, & Procreate
Role: Concept, Wireframes, & Prototypes
CONTEXT
Fake News isn't the problem - our response is.
PROBLEM
Travel planning is often fragmented and time-consuming, requiring users to visit multiple platforms for flights, accommodations, and activities.
SOLUTION
360 Travel offers a unified, immersive experience to book entire trips in one app, with personalized recommendations, advanced filters, and an interactive map for ease and confidence.
How can 360 Travel streamline travel planning and enhance user satisfaction through an all-in-one immersive platform?
QUESTION
of travelers prefer a single website for booking all travel needs because using multiple platforms is cumbersome and time consuming.
RESEARCH
People urge a better travel planning platform to organize their stays.
45%
83%
of travelers prefer to book their trips online rather than through traditional means.
is the percentage of abandonment rate for travel purchases for mobile users, showing the challenges travelers face with current mobile booking platforms.
91%
Wireframes
Sitemap
KEY FINDINGS
People Crave Connection in Fashion; Existing Platforms Leave Them Searching Alone
1.
Fragmented Booking Process
- Travelers prefer a single website for booking all travel needs, indicating the inefficiency of using mmultiple platforms.
Implication: Develop an all-in-one platform that allows users to book flights, hotels, activities, and transportation seamlessly.
2.
Importance of Visual Tools
- Users rely on videos and photos when deciding on accommodations, highlighting the need for immersive, visual experience in travel planning
Implication: Incorporate interactive maps and detailed visual content to help users confidently make informed travel decisions.
3.
Enhanced Spending with Pre-Planning
- Travelers who plan ahead spend 47% more on lodging and 81% more on transportation, demonstrating the financial benefits of comprehensive pre-trips planning.
Implication: Provide personalized recommendations and detailed pre-trip planning tools to encourage early bookings and increase user satisfaction.
RESEARCH & EXPLANATION
1.
UX RESEARCH METHOD 01: USER INTERVIEWS
- In-depth user interviews were conducted to gain qualitative insights into the travel planning experience and preferences of users. These interviews allowed for a deeper understanding o the context behind survey responses and A/B testing results.
i. Contextual Pain Points: Users frequently mentioned the stress and uncertainty associated with last-minute bookings and the need for reliable recommendations.
ii. Personalization Needs: Interviewees expressed a desire for personalized recommendations based on their previous searches and travel history.
iii. Immersive Experience: Users highlighted the value of an immersive experience, stating that interactive and detailed visual content increased their confidence in booking decisions.
2.
UX RESEARCH METHOD 02: A/B TESTING
- A/B testing was used to evaluate different design elements and functionalities of the 360 Travel app. Two versions of the app were created, each with variations in user interface, navigation, and content presentation.
i. User Interface: The version with a more intuitive and visually appealing interface saw a 30% higher engagement rate, with users spending more time exploring the app.
ii. Navigation: Users preferred the version with a streamlined navigation system, which reduced the time taken to complete a booking by 25%
iii. Interactive Maps: The inclusion of interactive maps led to a 40% increase in user satisfaction, as it helped users better visualize their travel plans and nearby attractions.