TRNDS is a revolutionary fashion discovery platform that merges personalized search with social media interactivity, allowing users to find, share, and discuss clothing pieces and accessories worldwide. By focusing on user-driven trends, aesthetic preferences, and community engagement, TRNDS aims to redefine how fashion enthusiasts connect and explore styles across the globe.
TRNDS
Scope: Thesis Project
Duration: Five weeks
Tools: Figma & Adobe Photoshop
Role: Concept, Wireframes, & Prototypes
CONTEXT
People Crave Connection in Fashion; Existing Platforms Leave Them Searching Alone
PROBLEM
We discovered that current fashion discovery platforms fail to adequately personalize the shopping experience, lack effective community engagement features, and often overlook user preferences for sustainability and ethical fashion, leading to a disjointed and unsatisfying user experience.
SOLUTION
TRNDS revolutionizes fashion discovery with a unified platform, offering personalized style suggestions and fostering community interaction. It fills the gap left by impersonal fashion platforms, enabling users to connect, share insights, and seek advice seamlessly.
How can we create a platform that tailors to users' unique styles and values while promoting community engagement among fashion enthusiasts?
QUESTION
of people think there’s a lack of platforms offering both comprehensive fashion discovery tools and robust social features
RESEARCH
I researched how people interact with fake news blah blah blah.
85%
60%
of people think there’s an opportunity to leverage advanced search capabilities and user-generated content to enhance fashion discovery and engagement.
say they want a platform that caters to diverse fashion interests and facilitates community building around shared fashion goals.
65%
Wireframes
KEY FINDINGS
People Crave Connection in Fashion; Existing Platforms Leave Them Searching Alone
1.
HIgh Demand for Personalized Fashion Discovery
- Users wanted personalized experiences, not the one-size-fits-all approach of current platforms.
Implication: Designed with advanced AI-driven recommendations that adapt to users' style preferences and search history.
2.
Need for a Unified Fashion Community
- Users felt isolated in their fashion discovery journey, desiring a platform that fosters community alongside fashion exploration.
Implication: TRNDS addresses this need by integrating social sharing features, inspiration boards, and user-generated content, facilitating interaction and engagement.
3.
Complex Navigation & Search Functionality
- Usability testing showed users struggle with complex navigation and search on current platforms, resulting in a poor experience.
Implication: This feedback prompted the creation of a simplified, intuitive interface. The streamlined search function offers easy-to-use filters, enabling quicker finds by category, trend, aesthetic, or location.
1.
UX RESEARCH METHOD 01: COMPETITIVE ANALYSIS
- A comprehensive competitive analysis was conducted to evaluate existing fashion discovery platforms and identify opportunities for TRNDS to differentiate itself in the market
i. Personalized Features: Competitors offer limited personalization features, with generic recommendations and a one-size-fits-all approach to fashion discovery. This highlights a key opportunity for TRNDS to stand pout by implementing advanced AI-driven recommendations tailored to the user.
ii. Community Engagement: Many competitors lack robust community engagement functionalities. TRNDS can capitalize on this by fostering a vibrant and supportive community where users can connect, share insights, and seek advice from fellow fashion enthusiast.
iii. Navigation and Search Functionalities: Existing platforms suffer from complex navigation and search functionalities leading to poor user experience. TRNDS can gain a competitive edge by offering a simplified and intuitive user interface, coupled with a streamlined search function and easy-to-use filter for seamless discovery.
2.
UX RESEARCH METHOD 02: USER INTERVIEWS
- User interviews were conducted to delve into the fashion discovery experience and preferences of users, providing qualitative insights crucial for TRNDS' development.
i. Style Discovery Challenges: Users frequently mentioned difficulties in discovering fashion items that align with their unique style preferences,
ii. Community Engagement: Interviewees emphasized the importance of community interaction in their fashion discovery journey.
iii. Desired for Personalization: Users expressed a strong desire for personalized recommendations tailored to their individual tastes and preferences.
RESEARCH & EXPLANATIONS
